Located in the heart of Soho, New York City, Sam Brocato Salon is a trendsetting, industrial-chic style oasis, where hair is fashion. At Sam Brocato Salon, we are a focused team of eclectic artisans. We strive to create a warm, friendly environment, a home away from home, where you, our guest, feel welcome. At SBS, we want to learn your name.

Our Styling and Cutting Department has a proprietary system, developed from hair mastery techniques both classic and modern. We also offer smoothing, waving, curling and extension services, that allow us to individualize each look we create. The SBS Color Department is known for vibrant reds, rich brunettes, swiftly foiling or balayaging natural highlights and the latest trend. Our Beauty Department offers nail services along with waxing, lash extensions and make up. From working professionals to stay-at-home moms to high-profile stars, our specialists enjoy customizing hair cutting, styling and color as well as beauty services for a wide range of discerning clients. Our stylists and colorists meet regularly to refine their craft; and while our team’s work is featured in tv/film, print and fashion shows, the real day-to-day focus is on you: Our guest.

An accomplished beauty product formulator and the founder of Brocato, Sam Brocato has established Sam Brocato Salon as a “Living Laboratory”, wherein our team can readily custom prescribe/recommend and even mix a product blend to fulfill their client’s need for proper home care. Brocato is a line of professional and retail hair care products, including the Color Project brand, a complete line of handmade, virtually odorless permanent and demi colors and SuperSilk, retail products and smoothing service. Sam Brocato, a professional beauty industry veteran, owned and operated Lockworks, USA in Louisiana for 25 years, a beauty school and salon company including 6 locations and 200 employees. Our NYC Sam Brocato Salon, began in 2008.

Our open loft space features a minimalistic, clean and modern aesthetic inspired by the design of the neighborhood’s art galleries, while providing a respite from the hustle and bustle of NYC. We are one of the exclusive salons in America to offer services in the state-of-the art Yume chair, featuring rejuvenating hair and scalp treatments, providing an incredibly pampering and relaxing experience. Our guests can also rest assured that they are in a healthy environment at Sam Brocato Salon, as we pledge to never offer any treatments or products containing formaldehyde, or any other dangerous chemicals.

SBS perfectly represents its Louisiana namesake, combining the warmth of Sam Brocato’s heritage with his passion for innovation and just-plain-amazing hair. From our concierge who greets you to the specialist to whom you entrust your hair and beauty, we are a team committed to excellence and always look forward to seeing you!


Address 42 Wooster Street, New York, NY 10013 · Get Directions
Phone 1 212.334.3777
Hours Mon: 12:00 pm - 9:00 pm
Tue - Fri: 10:00 am - 9:00 pm
Sat: 9:00 am - 8:00 pm
Website sambrocatosalon.com/
Parking Street
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