{"title":"What's New","description":"","products":[{"product_id":"promise-land®️-setting-spray","title":"PROMISE LAND® Setting Spray","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eSETTING SPRAY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eSet, Style, Hold\u003c\/p\u003e\n\u003cp class=\"\"\u003eOur 99% natural multitasking setting spray for all hair types primes hair for long-lasting, moveable hold. For wet or dry styling, PROMISE LAND sets any style, providing texture, grip, and shine. Ready. Set. Style!\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Primer for long-lasting, moveable hold\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Increases shine\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Revitalizes style\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Non-aerosol formula\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eSpray directly onto damp or dry hair to set. Proceed with styling as desired. PRO TIP: Lightly spritz onto the hair when curling with rollers, pin curls, or curling or flat irons.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Bamboo Extract\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Spirulina Extract\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Henna Flower Extract\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Honeysuckle Extract\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e5 oz\/148 mL\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eAll Natural Botanical Fragrance: \u003c\/strong\u003eWhite Lavender + Coconut\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":41704349204598,"sku":"0071TGB0012","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/PromiseLand.png?v=1780932726"},{"product_id":"pomp-adore®️","title":"POMP\/Adore®","description":"\u003cp class=\"\"\u003e\u003cstrong\u003eTexture Powder\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eOur 100% natural peppermint-infused Tapioca, Corn, and Soybean Powder dispensed with a non-aerosol sprayer targets instant oomph where needed.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Adds lift, volume, and hold\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Waterless\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eShake sparingly onto dry hair. Massage the area of application to amplify the effect. Use heat or finger styling. Repeat as often as desired.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Tapioca\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Corn\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Soybean\u003c\/p\u003e\n\u003cp class=\"\"\u003e-Peppermint Oil Extract\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eAll Natural Botanical Fragrance: \u003c\/strong\u003ePeppermint Essential Oil (Mentha Piperita)\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e.20 oz\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":41704389279862,"sku":"","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/14.png?v=1773956263"},{"product_id":"whatever-wherever-reparative-shampoo","title":"WHATEVER WHEREVER Reparative Shampoo","description":"\u003cp data-rte-preserve-empty=\"true\"\u003eCleanse, Nourish, Strengthen.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eOur multitasking shampoo that resets strands after a single wash. Powered by quinoa, baobab, and marula oil, this clean formula gently washes away buildup while repairing and nourishing for stronger, glossier, healthier hair. Great for everyday use, it creates softness, shine, and buoyancy while protecting against environmental stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Made with 98% natural ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Repairs weak and damaged hair from the very first use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Leaves hair soft, shiny, and buoyant\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Color safe for vibrant, lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Free from sulfates, parabens, silicones, gluten, phthalates, synthetic fragrances, and toxins\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Cruelty-free \u0026amp; 100% vegan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eMassage 1–3 dollops into hair and scalp, then rinse. Repeat as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Baobab Protein\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Quinoa Protein\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Marula Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Color safe for vibrant, lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       UV-Protective Botanicals\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eSize: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e10 oz\/296 mL + 32 oz\/ 946 mL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eAll-Natural Botanical Fragrance: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eWhite Lavender + Coconut\u003c\/span\u003e\u003c\/p\u003e","brand":"Together Beauty","offers":[{"title":"10 oz","offer_id":42916914495606,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":42916914528374,"sku":null,"price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/Untitleddesign_27.jpg?v=1775157877"},{"product_id":"whatever-wherever-reparative-conditioner","title":"WHATEVER WHEREVER Reparative Conditioner","description":"\u003cp data-rte-preserve-empty=\"true\"\u003eStrengthen, Protect, Shine\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eOur multitasking conditioner that goes beyond basic hydration to repair, protect, and transform. Powered by marula oil, tara pod fruit, and sunflower, this clean formula smoothes, detangles, and strengthens from root to tip. The result? Softer, longer, glossier hair that resists frizz and shines with color brilliance.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Made with 98% natural ingredients\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Repairs strands after a single use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Strengthens and nourishes for healthier hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Detangles and diminishes frizz for smoother styling\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Boosts shine and enhances color brilliance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Protects against heat, UV rays, and pollutants\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Color safe for vibrant, lasting results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Free from sulfates, parabens, gluten, phthalates, synthetic fragrances, and toxins\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Cruelty-free and 100% vegan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eAfter cleansing, massage 1-3 dollops from mid-shaft to ends. Rinse out and towel dry. Style as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Baobab Protein\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Quinoa Protein\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Marula Oil\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e·       Botanical Humectants and extracts\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003eSize: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e10 oz\/296 mL + 32 oz\/ 946 mL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eAll-Natural Botanical Fragrance: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eWhite Lavender + Coconut\u003c\/span\u003e\u003c\/p\u003e","brand":"Together Beauty","offers":[{"title":"10 oz","offer_id":42916913512566,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true},{"title":"32 oz","offer_id":42916913545334,"sku":null,"price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/Untitleddesign_28.jpg?v=1775157947"},{"product_id":"blue-tansy-pomade","title":"BLUE TANSY Pomade","description":"\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eOur botanical styling balm for texture and shine, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBLUE TANSY Pomade\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, defines your style naturally. Scented with a clean, natural blend of Lavender, Blue Tansy, and Geranium, this pomade offers both performance and a grounding aromatic experience. Ideal for short and textured hair, the concentrated formula smooths, shapes, and enhances - a little goes a long way. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eWarm a small amount between your hands and apply to dry hair to style, define, and add shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoroccan Blue Chamomile (Blue Tansy) - calming benefits \u0026amp; vibrant hue\u003c\/li\u003e\n\u003cli\u003eMyrica Wax - flexible, light-to-medium hold\u003c\/li\u003e\n\u003cli\u003eCupuacu Butter - deeply nourishes and adds natural gloss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNatural Botanical Fragrance: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eLavender, Blue Tansy, Geranium\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eSize: 2 oz\/59 mL\u003c\/strong\u003e\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":42774964830326,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/BlueTansyhighres.png?v=1773951952"},{"product_id":"cloud-9-restoring-shampoo-conditioner-liter-duo","title":"Cloud 9 Restoring Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCloud 9 Miracle Repair Restoring Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eA sulfate-free shampoo, Cloud 9 Miracle Repair Restoring Shampoo nourishes, strengthens \u0026amp; restores weak, damaged vulnerable hair. Color remains vibrant and hair health restored. Packed with revitalizing nutrients, this reparative shampoo leaves zero build-up and enhances strength, softness, body \u0026amp; shine.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eDirections: Massage Cloud 9 Restoring Shampoo into wet hair, lather and rinse. For best results, follow with Cloud 9 Daily Restoring Conditioners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eSize: 32oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCloud 9 Miracle Repair Daily Restoring Conditioner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eRejuvenate your hair with Cloud 9 Miracle Repair Daily Restoring Conditioner. Designed to restore weak, dry, over-styled hair, this nutrient-rich formula penetrates deep into the hair shaft to heal cracked, dry, vulnerable strands and bring them back to life.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eDirections: After shampooing hair (best if used with Cloud 9 Miracle Repair Restoring Shampoo), apply a small amount of Daily Restoring Conditioner from roots to ends. Leave on hair for 2-5 minutes. Rinse completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eSize: 32oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Brocato","offers":[{"title":"Default Title","offer_id":43014714032246,"sku":null,"price":91.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/1_1af85c22-807f-4686-bd9f-243fba2bf34a.jpg?v=1769544521"},{"product_id":"vibracolor-shampoo-conditioner-liter-duo","title":"Vibracolor Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eVibracolor Fade Prevent Color Last Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eVibracolor Fade Prevent Color Last Shampoo extends and protects the life of your hair color. Along with our proprietary blend of superior emollients, conditioning agents, color stabilizers \u0026amp; UV absorbers, Vibracolor Shampoo offers a balancing blend of moisturizing ingredients rich in vitamins.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eDirections: On wet hair, apply shampoo and lather well. Rinse. Follow with Vibracolor Fade Prevent Color Last Conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eSize: 32oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eVibracolor Fade Prevent Color Last Conditioner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eVibracolor Fade Prevent Color Last Conditioner extends and protects the life of your hair color. Along with our proprietary blend of superior emollients, conditioning agents, color stabilizers \u0026amp; UV absorbers, Vibracolor Conditioner offers a balancing blend of moisturizing ingredients rich in vitamins.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDirections: After shampooing, apply Vibracolor Fade Prevent Color Last Conditioner. For best results, allow 1-2 minutes for conditioner to imbue the active ingredients.\u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: 32oz\u003c\/p\u003e","brand":"Brocato","offers":[{"title":"Default Title","offer_id":43014733004918,"sku":null,"price":91.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/2_3cb92bfe-ee75-415c-ae12-2d3e8dd6b0a4.jpg?v=1769544696"},{"product_id":"cloud-9-restoring-shampoo-conditioner-blow-dry-serum","title":"Cloud 9 Restoring Shampoo, Conditioner \u0026 Blow Dry Serum","description":"\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCloud 9 Miracle Repair Restoring Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eA sulfate-free shampoo, Cloud 9 Miracle Repair Restoring Shampoo nourishes, strengthens \u0026amp; restores weak, damaged vulnerable hair. Color remains vibrant and hair health restored. Packed with revitalizing nutrients, this reparative shampoo leaves zero build-up and enhances strength, softness, body \u0026amp; shine.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eDirections: Massage Cloud 9 Restoring Shampoo into wet hair, lather and rinse. For best results, follow with Cloud 9 Daily Restoring Conditioners.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eSize: 10oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCloud 9 Miracle Repair Daily Restoring Conditioner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eRejuvenate your hair with Cloud 9 Miracle Repair Daily Restoring Conditioner. Designed to restore weak, dry, over-styled hair, this nutrient-rich formula penetrates deep into the hair shaft to heal cracked, dry, vulnerable strands and bring them back to life.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eDirections: After shampooing hair (best if used with Cloud 9 Miracle Repair Restoring Shampoo), apply a small amount of Daily Restoring Conditioner from roots to ends. Leave on hair for 2-5 minutes. Rinse completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eSize: 5.25oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCloud 9 Blowout Miracle Repair Blow Dry Serum\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eCloud 9 Blowout Miracle Repair Blow Dry Serum rapidly speeds up blow dry time while silkening \u0026amp; protecting hair from heat damage. Color remains vibrant and strands resilient. This heat-activated serum improves hair strength, reduces frizz \u0026amp; detangles hair, making for the ultimate healthy-hair-blowout.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDirections: Liberally apply onto wet or damp hair. Blow dry and style for desired look.\u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: 8.5oz\u003c\/p\u003e","brand":"Brocato","offers":[{"title":"Default Title","offer_id":43014751289462,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/3_ce0f1c3a-3d2f-4049-9aa7-647c3157177f.jpg?v=1769545007"},{"product_id":"supersilk-pure-indulgence-shampoo-conditioner","title":"Supersilk Pure Indulgence Shampoo \u0026 Conditioner","description":"\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSupersilk Pure Indulgence Shampoo\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eBrocato Supersilk Pure Indulgence Shampoo is formulated with our exclusive Nano Silk Complex to tame frizz, strengthen and control unmanageable hair and reduce volume. Packed with a synergistic blend of silk amino acids, this unique shampoo nourishes and fortifies hair while delivering shine-enhancing oils to create a smooth, sleek effect that lasts.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDirections: Apply to wet hair. For best results, leave on hair for 1-2 minutes for shampoo to impart the active ingredients. Rinse well. Follow with Supersilk Pure Indulgence Rinse-Out Conditioner.\u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: 10oz.\u003c\/p\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSupersilk Pure Indulgence Rinse Out Conditioner\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eSupersilk Pure Indulgence Rinse Out Conditioner delivers silk amino acids, which bond to the cuticle layer, to fortify hair and optimize the Supersilk effect.\u003c\/p\u003e\n\u003cp class=\"\"\u003eDirections: After shampooing, apply conditioner to wet hair and work through from scalp to ends. Rinse thoroughly.\u003c\/p\u003e\n\u003cp class=\"\"\u003eSize: 8.5oz\u003c\/p\u003e","brand":"Brocato","offers":[{"title":"Default Title","offer_id":43014756761718,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/4.jpg?v=1769545091"},{"product_id":"shine-on-glisten-spray","title":"SHINE ON Glisten Spray","description":"\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cem\u003e\u003cspan\u003eModern Shine. Lightweight Finish. Elevated Hair.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSHINE ON \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eGlisten Spray, our clean, modern finishing mist that delivers luminous shine, silky slip, and frizz control, without heaviness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003ePowered by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBio-Based Shine Technology™\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this ultra-light glossing mist enhances hair’s natural radiance while smoothing fly-aways and softening texture. The result is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esoft, reflective sheen\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e traditionally associated with silicones, reimagined through a lightweight, plant-derived alternative.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eInfused with a subtle, all-natural botanical aroma of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWhite Lavender \u0026amp; Coconut\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, SHINE ON leaves hair polished, touchable, and effortlessly refined.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eWHY YOU’LL LOVE IT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEnhances natural shine without buildup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooths frizz and fly-aways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDelivers a soft, glossy, light-reflective finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides a silky slip and touchable softness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUltra-lightweight with a dry, non-greasy feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eCLEAN BEAUTY, ELEVATED\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eSHINE ON is thoughtfully formulated to meet modern clean beauty standards:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eColor Safe • Vegan • Cruelty Free\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eFree From:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eSilicones • Mineral Oils • Sulfates • Parabens • Gluten • Phthalates • Artificial Dyes • Formaldehyde • Synthetic Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003ePowered by Bio-Based Shine Technology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eThe ingredient formulation in SHINE ON is a 100% bio-based and delivers:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHigh spread-ability for even, weightless application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA smooth, dry finish without residue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA clean alternative to traditional silicone shine systems\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eMist lightly onto \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry, finished hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e avoiding roots. Use sparingly to enhance shine and create a soft, luminous finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eINGREDIENTS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eNeopentyl Glycol Diheptanoate, C13-15 Alkane, Fragrance (Parfum)*\u003cbr\u003e*All-natural essential oil blend aroma: White Lavender \u0026amp; Coconut\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eThe BXT Beta X Together® Philosophy\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eMade with intention and crafted for performance, SHINE ON reflects our belief that clean formulations and high-performance results can coexist beautifully.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eMade with Wisdom in SOHO NYC\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eBOTANICALS ENGINEERED TO PERFORM\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e3.3 oz \/ 98 mL\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003e$32\u003c\/span\u003e\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":43207011663990,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/SHINEONBXTIMAGE_1dbb7ade-f352-4ec1-8c97-20f554aec5d3.png?v=1773956692"},{"product_id":"scalp-theory-balancing-conditioner","title":"SCALP THEORY Balancing Conditioner","description":"\u003cp data-rte-preserve-empty=\"true\" data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHair \u0026amp; Scalp Balancing Conditioner\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur lightweight, scalp-conscious conditioner is formulated with a Green Sea Algae-derived active, plant-based hydration from Sugar Beets, Glycolic Acid, and conditioning botanicals to help soften, smooth, and rebalance without heaviness. This clean, non-greasy formula helps restore moisture while supporting a balanced, refreshed scalp and healthy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eApply to clean, damp hair. Massage gently. Leave on for 1 to 3 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eSize: 8oz.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":43455930204278,"sku":null,"price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/1_d8b7450c-fb14-4419-8932-3990b3e300fa.jpg?v=1780003005"},{"product_id":"scalp-theory-balancing-scalp-tonic","title":"SCALP THEORY Balancing Scalp Tonic","description":"\u003cp data-rte-preserve-empty=\"true\" data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eBalancing Scalp Tonic\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eOur soothing scalp tonic is infused with a Green Sea Algae-derived active, plant-based hydration from Sugar Beets, and a whisper of Peppermint oil. This lightweight, non-greasy formula refreshes the scalp while helping restore balance and clarity.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eApply directly to scalp. Massage gently. Use daily or as needed. Do not rinse out.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eSize:\u003cspan\u003e 4 oz\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":43455930564726,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/2_840a5e01-aebb-4913-926d-57a058c24f6b.jpg?v=1780003163"},{"product_id":"scalp-theory-the-complete-scalp-theory-system","title":"SCALP THEORY: The Complete Scalp Theory System","description":"\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eSCALP THEORY - The Complete Scalp Theory System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eIncludes:\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cu\u003eSCALP EXFOLIATOR\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eScalp Theory Scalp Exfoliator expertly delivers a new clean featuring Glycolic Acid, Green Sea Algae, Rosemary, Clary Sage, and Peppermint to exfoliate, detoxify, rejuvenate, and nourish your scalp and hair.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eSize: 4oz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cu\u003eSCALP \u0026amp; HAIR STIMULATING SHAMPOO\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eScalp Theory Scalp \u0026amp; Hair Stimulating Shampoo expertly delivers a new clean featuring Glycolic Acid, Caffeine, Green Sea Algae, Rosemary, Clary Sage, and Peppermint to exfoliate, detoxify, rejuvenate, and nourish your scalp and hair.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eSize: 8oz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cu\u003eHAIR \u0026amp; SCALP BALANCING CONDITIONER\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eOur lightweight, scalp-conscious conditioner is formulated with a Green Sea Algae-derived active, plant-based hydration from Sugar Beets, Glycolic Acid, and conditioning botanicals to help soften, smooth, and rebalance without heaviness. This clean, non-greasy formula helps restore moisture while supporting a balanced, refreshed scalp and healthy hair.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eSize: 8oz.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cu\u003eBALANCING SCALP TONIC\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eOur soothing scalp tonic is infused with a Green Sea Algae-derived active, plant-based hydration from Sugar Beets, and a whisper of Peppermint oil. This lightweight, non-greasy formula refreshes the scalp while helping restore balance and clarity.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eSize: 4oz\u003c\/p\u003e","brand":"BetaxTogether","offers":[{"title":"Default Title","offer_id":43499409309814,"sku":null,"price":92.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/5363\/6726\/files\/SCALPTHEORY_2.jpg?v=1781124005"}],"url":"https:\/\/www.brocatoproducts.com\/collections\/whats-new.oembed","provider":"Brocato Products","version":"1.0","type":"link"}